Trevor Elwell works for BrandYourself- a Syracuse based startup company that helps its users control their online reputation by giving them the tools to control their search results.
BrandYourself specializes in personal online reputation management (aka what shows up when your name is typed in on Google and other search engines). My responsibilities consist of managing BrandYourself's Twitter and Facebook networks as well as managing our blog, which receives about 50K viewers a month. Along with this, I am the customer happiness manager. It is my job to ensure that every customer has a positive experience with BrandYourself and to respond quickly and effectively to any problems that a user might have.
Broodr is a startup company based in Syracuse NY who's aim is to connect inventors with an audience. I am the brand manager/technical advisor of the company and am in charge of creating a brand for the company as well as running marketing efforts. I am also charged with maintaining the website and web presence.
Sony/ATV is a key player in the world of music publishing. As an intern here I was able to learn about the world of publishing from the legal, financial, managerial, marketing, and artist and repertoire sides of the business. I had the opportunity to use Nielson Soundscan and Mediabase to gather A&R reports for contacts, as well as attend marketing and A&R meetings to see how the work I was doing was put in action.
LD Communications is one of the largest Public Relations firms in the UK. They deal mostly with PR for the music industry, working for large events such as the BRIT Awards. As an intern I received an international perspective on the PR and music industries, while sharpening my skills in a close-knit office environment.
B.S. Bandier Program | B.A. Psychology
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